Visitors to MyCity.com sites will be able to search for yellow pages listings via the fast and accurate YP.Com search engine.

“This is a tremendous opportunity to enhance the functionality of our sites such as MyCity.com by providing integrated yellow pages search,” said Ms. Lalé Welsh, Executive Vice President of Search and Marketing for 411 Web Interactive.  “Since MyCity.com is a portal created to provide local information for its users, by integrating YP search results, our customers receive the search results they want at the local level.  It was a natural fit.”

Peter Bergmann, President/CEO of YP Corp, called attention to the mutual value that the two companies bring to the table.  “This arrangement enhances value to both of our organizations. Our providing search for MyCity.com makes perfect sense for both organizations. MyCity.com, with its unique local focus, gets the benefits of YP.Com’s large database and easy integration ... and our preferred listings benefit from the broader distribution. It’s a true win/win!”

The companies anticipate integrating the YP.Com feed into MyCity.com within the next 60 days with additional 411 Web Interactive sites following thereafter.

About 411 Web Interactive

411 Web Interactive is a leading online ad agency that  provides Internet advertising programs and integrated campaigns that include portal advertising, email solutions and lead acquisitions for its blue chip clients.  The Los Angeles based agency also owns and manages thousands of web sites of its own, the two main being portal sites: MyCity.com and 411web.com.

About YP Corp.

YP Corp., a leading provider of Internet-based Yellow Pages services, offers an Internet Advertising Package™ (“IAP”) that includes a Mini-WebPage™ and Preferred Listing through its Yellow Pages web site at www.YP.Com. The Company's web site contains listings for approximately 17 million businesses in the United States.

 
YP Corp. also provides an array of other Internet services that complement its Yellow Pages web site, including an Internet Dial-Up Package™ (dial-up Internet access) and QuickSite™ (web site design & hosting services).
 
YP Corp. is a longstanding member, exhibitor and sponsor of the two major Yellow Pages trade associations – Yellow Page Association (YPA, formerly YPIMA), the major trade association of Yellow Pages publishers throughout the world, and the Association of Directory Publishers (ADP), which mostly represents independent Yellow Pages publishers. YP Corp. is based in Mesa, AZ and Las Vegas, NV.  For more information, visit the web site at www.YP.Com.

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